Kerovit is Freedom – Cherishing the true essence of bathrooms!

| by Kerovit

As humans, what is that one thing that helps us understand how human we truly are and what really makes us an elite species? The answer is beautifully simple. It’s ‘consciousness’ that makes us unique among all other life forms. But have you ever wondered what exactly lets us use this gift of consciousness? It’s perhaps the most special gift bestowed upon life – Freedom.

Freedom isn’t something tangible or even measurable; freedom is purely an emotion, a feeling. A feeling that makes the impossible possible, a feeling that lets us soar to great heights and break limits that the mind has set upon itself, and a feeling that allows us to be the rawest version of ourselves.

Freedom is everywhere…or is it?

With the concept of civilization, the idea of freedom was also introduced through the term ‘democracy’. While we all are told about our societal rights such as freedom of choice, freedom of speech etc. , we often forget that freedom isn’t just supposed to be seen on paper or official terms, but is essentially a feeling from within. You could be from an affluent background, surrounded by friends and even living in a place that respects your ‘freedom’, but that doesn’t necessarily mean that you feel free from within. The mind works in amusing ways and ever so often we find ourselves concerned about factors like fear of judgement from the people around us or how our actions would be perceived in public. This reflects the irony of today’s era, wherein ‘on paper’, we all have the freedom to do whatever, but deep inside not all of us truly experience it.

Freedom is special. Treasure it!

Now that you have a fair idea of what Freedom really means, apart from how the dictionary describes its semantics, let’s talk about what it is about Freedom that makes it so special! Needless to mention, we all feel the most comfortable when we are in our own company. Have you contemplated why it is so? Yep, you got it right (if you’ve been paying attention), it’s the ‘Freedom’ that we feel from within; the freedom to be able to sit in any position, heave out a loud sigh, make funny faces in the mirror or do whatever it is that our heart desires! The moment we take actions that aren’t influenced or affected by any external factors, we thrive on Freedom. In a utopian scenario, this would be seen all day and every day. However, in real life, we only see and feel this emotion in moments. These moments are special and are indeed to be cherished.

Your Freedom Zone is a part of your home – the bathroom.

That’s right! While it’s not often spoken of, it’s a fact that we all have our personal freedom zones, right inside our home, in the bathroom! The moment we get out of bed, the first place we visit is the bathroom; this is where we are reborn every day. While inside the bathroom, a person experiences freedom in its purest form. Sing, dance, laugh, cry or just be in your thoughts, the bathroom will forever remain a ‘no judgement zone’; it’s just you with you. It’s as they say, “Time spent alone is when you listen to your own voice instead of the world’s”. At Kerovit, this very feeling of freedom runs in our veins and that’s why all our products have been carefully designed to perfection when it comes to giving you peace of mind and joy every time you step into the bathroom – your Freedom Zone. Our premium line up of bathware, the Aurum Collections does this in the most spectacular way, by bringing a Symphony of Colours into your bathroom. Our faucets, wash basins, showers, toilets, bathroom furniture and bathroom accessories will all keep you company, while you enjoy every moment of freedom to be yourself in the bathroom. And guess what? They won’t judge.

When we say a bathroom is where you experience true freedom, we mean it. This is why we proudly say “Kerovit is Freedom” and always strive for our customers to cherish the true essence of bathrooms.


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